Designer who fights for good UX (literally, sometimes)

Welcome to my corner of the internet! I design things, hoard memories, and occasionally hit people with a bamboo sword. Turns out UX and kendo share similar values: timing, precision and intention. When I’m not shaping better product experiences, I’m usually underwater or in a sports hall swinging a sword at friends.

Outside the 9 to 5

Some snapshots of my life and personal interests

My Work Experience

From national infrastructure to defence platforms, I've been embedded across some of Singapore's most complex systems. Along the way I've helped government agencies, e-commerce teams, and startups translate strategy into experiences that feel thoughtful, inclusive, and future-friendly. I'm known for research that moves roadmaps, design systems built to scale, and the ability to deliver quality even when the brief is still figuring itself out.

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Visual & Interaction Designer

Full-time

Accenture Song

2022 - Present • Singapore

Product and interaction designer embedded across Singapore government agencies, defence, and enterprise clients. Delivered end-to-end design across 7+ projects spanning solo embedded engagements and cross-functional Agile teams, with a consistent track record of research that shaped roadmaps, design systems adopted at scale, and outcomes commended by clients and directors.

Key Responsibilities:

Ran end-to-end design across complex government and enterprise platforms, owning research, systems, and delivery as the sole or lead designer on each engagement
Conducted usability testing and stakeholder research that directly influenced product roadmaps and feature prioritisation across multiple clients
Built and governed design systems used at scale, including a 90+ component library and a 250+ component DLS, improving design-to-dev handoff and team-wide consistency

Featured Projects:

Content discovery for a multimodal mobile app Designed and tested 5 interaction models with 60+ users to identify which content discovery concepts were worth building.

Interaction designUser researchPrototyping

SEA eCommerce transformation Cross-market discovery and IxD for eyewear retail expansion across SG, MY, and HK. Built a 250+ component design system from scratch.

Design systemsIxDMarket research

Government geospatial platform Sole designer embedded in a govt digital lab. Led design system overhaul, RBAC dashboard for 1,000+ agency users, and roadmap-shaping research.

Design systemsUser researchRBAC

National business registration system End-to-end design for a government-facing registration platform covering design standards, IA, and cross-functional alignment across Agile sprints.

Information architectureDesign systemsAgile

Product Designer

Intern

Sentient.io

Sep 2021 - Jan 2022 • Singapore

Worked closely with one other senior designer, helping internal teams in several different products to conceptualise and design unique, user-centric products using Figma.

Key Responsibilities:

Designed user-friendly landing pages and flows for ScribeRabbit
Conceptualised and designed various user flows for web services
Created interactive prototypes for user testing and stakeholder presentations
Collaborated with frontend developers to implement design specifications

Featured Projects:

ScribeRabbit Landing pages and frontend interactions for a B2B product.

UI/UXFrontend developmentBranding

Backend API developer

Intern

Accenture

May 2021 - Aug 2021 • Singapore

Clarified, mapped, and documented specifications for REST and SOAP APIs using Swagger and sequence diagrams with multiple teams and clients to customise customers' online shopping experience.

Key Responsibilities:

Supported AGILE project leads by developing and testing process and system APIs using Anypoint Studio and Postman
Ensured requirements and features set by the client and UI/UX team were met or feasible

UI/UX Design Intern

Intern

Government Technology Agency (GovTech)

Dec 2020 - Apr 2021 • Singapore

Worked on the UI/UX design to make city-level sensor data available for the industry and public by creating a sensor platform web service.

Key Responsibilities:

Used design thinking to understand business requirements and user feedback
Prototyped multiple wireframes and UI iteratively
Collaborated with frontend developers to implement design specifications

UI/UX Design Intern

Intern

National Youth Council

May 2020 - Sep 2020 • Singapore

I worked with a team of interns to design a platform aiming to bridge the knowledge gap between formal education and careers for youths in Singapore.

Key Responsibilities:

Conducted user research and interviews, and translated findings into actionable design improvements
Conceptualised design principles for the new web platform
Created a visual design kit and mock ups on Figma

Featured Projects:

On My Way Bringing exploratory visual designs to life with interaction design and micro animations.

UI/UXPrototypingUser research

What people say

Based on real feedback from colleagues, clients, and design leads

I’ve been recognised as someone who brings speed ⚡, clarity ✨, and craft 🎨 into every project. I naturally gravitate toward building solid foundations — whether through prototyping, design systems, and shared structures.

Colleagues often highlight my empathy and research-driven approach 💡, and my ability to turn insights into practical, user-centred decisions. Even in fast-changing environments, I’m known for staying steady while keeping quality high.

I’m frequently described as a collaborative and supportive teammate 🤝 who communicates clearly, uplifts others, and helps teams move smoothly through proactive ownership.

Many design leads have encouraged me to take on more leadership and client-facing responsibilities 🚀, noting my confidence, ability to guide others, and growing influence within teams. Across the board, people describe me as someone who brings talent, professionalism, and a consistently positive impact 💬.